The enrichment capabilities in Engagement Cloud have always been a great quick and easy way to get to know your customers and contacts a lot better. An amazing new feature called Smart Data changes this experience completely. It allows us now to select and enrich accounts and contacts whilst creating them, dramatically reducing the time and effort needed to do so!
Oracle has tightened the partnership with Dun&Bradstreet (for account and contact data) and GBG Loqate (for address information). Engagement Cloud allows us now to efficiently search and select new accounts including all their details and addresses and addresses for contacts instead of having to create them manually! I just a few clicks !!
Enabling Smart Data dramatically improves efficiency and the user experience when creating accounts and contacts.
Smart Data
It could not be easier to create accounts using Smart data in Engagement Cloud. Start by navigating to the create account screen where the 2 search fields for accounts and addresses will be available.
Whilst fuzzy searching, matching accounts will be suggested …
… and upon selecting a search result, characteristics and their address will automatically be filled accordingly.
Want to double check the address? Just click on it …
Piece of delicious cake !
